Discover how  turning your managers into coaches will increase sales within the next 90 days

April's three-step leadership framework is successfully proven over three decades of leading sales teams for companies such as Apple Gap Starbucks and DAVIDSTEA 

"Having April coach and train our L’Oréal Professionnel Artists at our kick off training for the year was a perfect way to inspire the inspirational. The impact of this customized training she provided really met our team exactly where they were with an interactive training focused on training trainers. Our team has taken away so many great learns from the ACT workshop. They are focused on ROE (Return On Expectations) and in a service driven industry like beauty this is a game changer for us"

Victoria Usher
Assistant Vice President of Training for L’Oréal Professionnel USA

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Average companies focus on developing product, technology and creative marketing stratagies to improve sales and reduce cost.

Winning companies think differently, they focus on people.
Your managers want to do a great job, they just need to learn how.

Working with April's proven framework, your team will;

 Improve communication and foster inclusivity

Your managers will learn how to create a positive culture and build teamwork through their  communication and coaching skills so that your team can focus on driving a positive customer experience resulting in positive sales

Lower stess levels and overcome negativity

Your managers will learn how to manage stress and change limiting beliefs that are holding their team back while approaching setbacks in a positive way so that they can execute on the company expectations

Know how to train, develop and manage their team members

Your managers will learn to have difficult conversations, manage conflict and provide feedback to their employees so that they are equipped to deal with employee issues and hold them accountable

"April and the team facilitated a two day leadership training weekend retreat for the Essentially You management team. Throughout the planning and preparation process April’s attention to detail and commitment to understanding the functionality of our health care organization was outstanding. April demonstrated a depth and range of knowledge, skills and professionalism that were exemplary. Moreover, April was able to connect with the team in an engaging, thought provoking and encouraging manner, whereby enabling individuals to step out of their comfort zones and take risks. I can confidently attest the Essentially You management team are without doubt better equipped to lead our organization through the next period of growth and development."

Maxine Fyffe
Principle and Owner, Essentially You

Benefits, you will experience after working with April and her team

Improved Retention and  Engagement in the Team

Your hiring costs will lower when your managers learn ways to inspire and motivate their team igniting a positive culture where people are happy and are focused on achieving the company goals

Improved Results and Operational excellence

Your companies results will increase because you managers will know how to consistently  execute the companies objectives and work with their team to achieve objectives

Happy Customers that Tell Everybody

Word of mouth is your silent seller when your employees feel good about their leader it transfers into the results of the company. Customers feel this energy and tell their friends

And that's just our favourite three.... there are SO MANY MORE

 Here's how it works;


Your Managers will be immersed in a highly interactive workshop lead by April and her team, all activities are developed to engage your managers in thought provoking self discovery.

VIRTUAL COACHING groups and/or one-on-one

Your managers will receive group virtual coaching once the workshop has been delivered to ensure that the learning sticks and is integrated.


Your managers will be given resources such as; scripts, conversation starters, coaching pocket tool, ACT self discovery questioning card, workbook and much much more.

Who is this training for?

  • Managers who lead a team, and are accountable for their teams results
  • Managers who are responsible for hiring, coaching and developing talent
  • Fast growing companies that are adding first time managers at a rapid pace
  • Established companies who want to up-level existing managers to improve sales results
  • Leaders of leaders; Director and Middle Managers who can benefit by improving their leadership skills

It is rare to find an individual like April who is both equally talented as both a trainer facilitator and program designer. When an organization makes a decision to bring someone from the outside to both design and facilitate it could be challenging as this person needs to quickly understand the organization needs. This was not a challenge for April as she immediately connected with everyone who she met within our organization, efficiently figured out our goals and delivered an outstanding training program. The program April designed made a positive first impression on the day of delivery to our teams and we have seen the impact from this training within our organization in the days that have followed. I would highly recommend April to any organization looking both someone to design and facilitate a training program on leadership development/customer service where I know April can provide her expertise.

Heather Saba
Director of Volunteers, Habitat for Humanity

"I love developing managers into leaders because it is one of the most cost effective ways to positively impact a business"
                     ...April Sabral

We Create Leadership Tools that develop your managers

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