Lead with Confidence — Join Our One-Day Positive Leadership Workshop in Miami, August 19
Get tools to stay positive, lead strong, and inspire your team
Thank you April for this amazing session, our teams felt so inspired and motivated! Investing in people development and growth is the first and easiest action any leader should take and I'm glad and proud you had such great contribution in this journey!
Giorgia Pradi
President - GM presso Sunglass Hut
What is The Positive Effect™ Leadership Methodology?
The Positive Effect™ is a proven leadership training system developed by April Sabral. It helps managers shift from task managers to people leaders—building trust, accountability, and better team results. This approach is used by leading retail and hospitality brands around the world.
Why This Training Creates Real Culture Change
Most managers are promoted without training. The Positive Effect™ fills the gap with tools and mindset shifts that empower leaders to improve communication, team trust, and performance—fast.
Leadership Programs for Retail, Hospitality & Service Teams
April’s three-step leadership framework, honed over three decades leading brands such as Apple, DAVIDsTEA, and Banana Republic, transforms teams, elevates customer experiences, and drives results. Her clients range from global brands to small business owners. April's repeatable frameworks and simplicity is what make The Positive Effect so effective.
Mastering Leadership
The Positive Effect.
online.
The Positive Effect Leadership
Onine Course
Testimonials
We’re proud to share the feedback from clients who’ve experienced our dedication to quality and creativity firsthand. Their words reflect the impact of our work and the value of our partnerships.
Vice President Retail, Indochino
Dean Hanspiker
Leading with Positivity is challenging - but with focus, determination - and the lessons April shared with us - achievable.
Assistant Vice President of Training for L’Oréal Professionnel USA
Victoria Usher
Having April coach and train our L’Oréal Professionnel Artists at our kick off training for the year was a perfect way to inspire the inspirational. The impact of this customized training she provided really met our team exactly where they were with an interactive training focused on training trainers. Our team has taken away so many great learns from the ACT workshop. They are focused on ROE (Return On Expectations) and in a service driven industry like beauty this is a game changer for us.
Global Retail Operations Leader Victorias Secret
Tracy Alcide
April was fantastic to work with. Timely response during the initial conversations, great facilitation and we received incredible feedback from our global Victoria’s Secret store teams. The thing we appreciated the most was although English wasn’t the first language of everyone in the room (multiple countries, multiple languages) April spoke clearly, translation of materials were easy to execute, and more importantly she was inclusive of everyone. We appreciate you April!
