GET ASL CERTIFIED TO TEACH The Positive Effect Workshops
DOWNLOAD OUR QUARTERLY LEADERSHIP INSIGHTS REPORT>>
NOW AVAILABLE
Positive Accountability empowers leaders to transform culture, elevate performance, and drive results through clarity and ownership. Built on the 9-Step Accountability Framework and proven in workshops with thousands of leaders, this book shows how to shift accountability from a burden to a positive force that empowers teams, strengthens trust, and creates lasting results.
Why Choose April Sabral Leadership?
-
Positive Leadership & Mindset – Proven frameworks to inspire performance; ACT + Ripple and Positive Accountability.
-
Service-Based Focus – Built for retail, hospitality, beauty, and location-based businesses, grounded in April Sabral's 30+ years of leading frontline teams.
-
AI-Powered Coaching – April AI delivers 24/7 leadership support and accountability prompts.
Start Your Ripple Here
Small Business Owners
Scale your team, reduce turnover, and create accountability without burning out.
Enterprise Leaders
.png)
Equip managers with scalable leadership systems powered by human + AI coaching.
Meet April AI – Coaching On Demand
Leadership Challenges Don’t Wait for Office Hours
That’s why we created April AI—your on-demand leadership coach.
With April AI, your team gets 24/7 access to:
-
Coaching prompts for real-time challenges
-
Proven leadership tools to guide decision-making
-
Daily mindset practices to keep energy and focus high
Powered by over 250 training videos, books, and frameworks created by April Sabral, April AI is like having April on your team, ready to support every leader, anytime.
Equip your team with coaching that never clocks out.
Trusted by Global Brands
We’re proud to share the feedback from clients who’ve experienced our dedication to quality and creativity firsthand. Their words reflect the impact of our work and the value of our partnerships.
Vice President Retail, Indochino
Dean Hanspiker
Leading with Positivity is challenging - but with focus, determination - and the lessons April shared with us - achievable.
Assistant Vice President of Training for L’Oréal Professionnel USA
Victoria Usher
Having April coach and train our L’Oréal Professionnel Artists at our kick off training for the year was a perfect way to inspire the inspirational. The impact of this customized training she provided really met our team exactly where they were with an interactive training focused on training trainers. Our team has taken away so many great learns from the ACT workshop. They are focused on ROE (Return On Expectations) and in a service driven industry like beauty this is a game changer for us.
Global Retail Operations Leader Victorias Secret
Tracy Alcide
April was fantastic to work with. Timely response during the initial conversations, great facilitation and we received incredible feedback from our global Victoria’s Secret store teams. The thing we appreciated the most was although English wasn’t the first language of everyone in the room (multiple countries, multiple languages) April spoke clearly, translation of materials were easy to execute, and more importantly she was inclusive of everyone. We appreciate you April!
Thank you April for this amazing session, our teams felt so inspired and motivated! Investing in people development and growth is the first and easiest action any leader should take and I'm glad and proud you had such great contribution in this journey!
Giorgia Pradi
President - GM presso Sunglass Hut
Meet
April Sabral has spent 30 years leading frontline teams for iconic brands including Apple, Banana Republic, DAVIDsTEA, and Starbucks.
Today, she partners with service-based businesses worldwide to transform leadership through practical programs, proven frameworks, and a passion for positive culture.
With a dedicated team of trainers and coaches, Sabral Global Leadership is ready to help your leaders grow, inspire, and deliver results.
Solutions That Create Lasting Ripples
Workshops & Certification
Build internal capability and certify your leaders to deliver The Positive Effect.
Trusted by Sunglass Hut, L’Oréal, and Compass Group.
AI Coaching & Online Tools
Always-on support: April AI and on-demand courses keep managers accountable every day.
90% of leaders said April AI improved their daily leadership habits.
Consulting & Speaking
Custom enterprise programs and global keynotes designed to shift culture and results.
Used by Fortune 500 retail brands.
Empower your managers with our Positive Reads
